In a world full of social networks and social media, brands are beginning to listen to the consumers more and more. Brands now have access to unlimited think tanks all across the web, where consumers blog about what they want to see in future products. This is happening in every industry, but the fashion industry may notice it the most. There has been an exponential increase in start-up clothing lines over the last few years. Every celebrity wants their own line and every kid out of SCAD and FIT wants one also. Everyone has their own style and preferences in clothing, but up until now they could only get what big brands created. Times are changing and sites like Threadless.com are making individualization possible. Users can design their own shirts and the community ranks and buys the clothing. While Threadless has received a significant amount of press lately, they are just the beginning of a new wave of fashion. Cosumers should be able to do more than just design their own line. They should be able to make industry connection, search for inspiration, find jobs and influence the multinational brands like Polo and Nike. This is the start of a revolution and MOHKAlife is going to be the platform for it.
Maxwell MOHKA Finn
Thursday, July 3, 2008
Wednesday, June 25, 2008
Welcome!
Welcome to the official blog of MOHKAlife. MOHKAlife marks a milestone in the fashion and entertainment industry. The concept of MOHKA is to radically alter the method by which individuals interact within the fashion community and industry. Today’s fashion world consists of a rapidly increasing number of clothing lines, boutiques, events promoters, photographers, models, hair stylists, makeup artists, designers and consumers, but there is no space on the web for all of them to interact.
Currently our website www.mohkalife.com just has a coming soon sign up, but soon will have more content. Get excited for a revolution in the world of fashion and entertainment!
Currently our website www.mohkalife.com just has a coming soon sign up, but soon will have more content. Get excited for a revolution in the world of fashion and entertainment!
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